Traditional banks may be viewed by the government as too big to fail, but they aren't too big to face a growing level of competition from a new, technology-driven lending platform. This platform is known as peer to peer lending. In this nascent lending dynamic, online intermediaries bring borrowers and lenders together without the need for a big bank or financial institution. Lenders in a peer to peer setting are not large, structured entities such as banks, but individual investors seeking a more profitable alternative to traditional bank deposits.
